| Tekijä: | Hunt, S.D. |
| Otsikko: | Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement |
| Lehti: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 32-44 |
| Asiasana: | CONSUMER RESEARCH METHODOLOGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA