| Tekijä: | Glazer, R. Kahn, B.E. Moore W.L. |
| Otsikko: | The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect |
| Lehti: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127 |
| Asiasana: | CONSUMER RESEARCH BRAND CHOICE CHOICE THEORY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA