| Tekijä: | Rangan, V. K. Jaikumar, R. |
| Otsikko: | Integrating distribution strategy and tactics: a model and an application. |
| Lehti: | Management Science
1991 : NOV, VOL. 37:11, p. 1377-1390 |
| Asiasana: | PHYSICAL DISTRIBUTION MANAGEMENT MARKETING CHANNELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA