Tekijä: | Rangan, V. K. Jaikumar, R. |
Otsikko: | Integrating distribution strategy and tactics: a model and an application. |
Lehti: | Management Science
1991 : NOV, VOL. 37:11, p. 1377-1390 |
Asiasana: | PHYSICAL DISTRIBUTION MANAGEMENT MARKETING CHANNELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA