| Tekijä: | Hansen, F. |
| Otsikko: | Forecasting the demand for advertising space on television and predicting market shares for individual channels. |
| Lehti: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 179-185 |
| Asiasana: | FORECASTING DEMAND TELEVISION ADVERTISING DENMARK |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA