Tekijä: | Hansen, F. |
Otsikko: | Forecasting the demand for advertising space on television and predicting market shares for individual channels. |
Lehti: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 179-185 |
Asiasana: | FORECASTING DEMAND TELEVISION ADVERTISING DENMARK |
Kieli: | eng |
Tiivistelmä: |
SCIMA