| Tekijä: | Gierl, H. |
| Otsikko: | Marktsegmentierung auf der Basis der Preislagenwahl (Market segmentation based on price level) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 48-70 |
| Asiasana: | MARKET SEGMENTATION PRICE LEVEL |
| Kieli: | ger |
| Tiivistelmä: | The article tries to find out what factors determine whether a consumer choses a cheap or an expensive brand of a certain commodity. After grouping of commodities it is revealed that the most important factors - besides income - are attitude towards homework, equality, social contacts, hedonism and narcissism, health, markets, money and publicity. |
SCIMA