SCIMA valintakori viitteet

lkm: 2
1.
Fortune
1978 : 7 APR VOL.97 p.84-87,90-91
1978 Breckenfeld, G.
2.
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 208-214
1987 Zinkhan, G. M.
Joachimstahler, E. A.
Kinnear, T. C.
SCIMA