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SCIMA valintakori viitteet

lkm: 2
1.
In search of zap-proof commercials.
Fortune
1985 : JAN 21, VOL. 111:2, p. 44-46
 1985 Kessler, F.
2.
Media reputation as a strategic resource: an integration of mass communication and resource-based theories
Journal of Management
2000 : VOL. 26:6, p. 1091-1112
 2000 Deephouse, D.
SCIMA