SCIMA valintakori viitteet

lkm: 2
1.
Controlling
1991 : VOL. 3:5, p. 244-248, 250-251
1991 Heinzelbecker, Klaus
2.
International Journal of Advertising
2000 : VOL. 19:5, p. 599-624
2000 Morrison, D.
Firmstone, J.
SCIMA