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SCIMA valintakori viitteet

lkm: 1
1.
Nischen - erfolgstraechtige Marktsegmente? = It is possible to develop profitable market segments relying on marginal consumer demand?
Management-Zeitschrift Industrielle Organisation
1991 : APR, VOL. 60:4, p. 27-30
 1991 Cavalloni, C.
Tschirky, H.
SCIMA