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SCIMA valintakori viitteet

lkm: 2
1.
The persuasive effects of source credibility in buy and lease situations.
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 255-268
 1982 Harmon, R. R.
Coney, K. A.
2.
The future of European TV : decline or dynamism?
Multinational Business
1988 : WINTER, 4, p. 1-13
 1988
SCIMA