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SCIMA valintakori viitteet

lkm: 2
1.
Direktmarketing als Teil des integrierten Marketing. (Marketing Mix)
Direkt Marketing
1992 : VOL. 27:11, p. 25-27
 1992 Brändli, Dieter
2.
Towards developing a methodology for doing qualitative research: the dynamic-comparative case study method
Scandinavian Journal of Management
1997 : VOL. 13:4, p. 439-456
 1997 Fox-Wolfgramm, S.
SCIMA