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SCIMA valintakori viitteet
lkm: 1
1.
The effect of provocation in the form of mild erotica on attitude to the ad and corporate image - differences between cause-related and product-based advertising
Journal of Advertising
2004 : VOL 33:1, p. 69-82
2004
Pope, N. K.
Voges, K. E.
Brown, M. R.
SCIMA