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SCIMA valintakori viitteet

lkm: 2
1.
The effects of framing price promotion messages on consumers' evaluations and pruchase intentions
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 353-372
 1998 Chen, S.
Monroe, K.
Lou, Y.
2.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
SCIMA