SCIMA valintakori viitteet

lkm: 2
1.
Fortune
1988 : AUG 1, VOL. 118:3, p. 133-135, 138-139, 142
1988 Fattermayer, E.
2.
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 27-31
1997 Broadbent, S.
Spittler, J. Z.
Lynch, K.
SCIMA