1. |
Journal of International Business Studies
1987 : SUMMER, VOL. 18:2, p. 17-31
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1987 |
Kelley, L.
Whatley, A.
Worthley, R.
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2. |
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. RC3-RC16
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1987 |
Naples, M. J.
Wulfsberg, R. M.
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3. |
Marketing and Research Today
1993 : SEP, VOL. 21, p. 139-147
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1993 |
Hansman, H.
Schutjens, V.
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