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SCIMA valintakori viitteet

lkm: 2
1.
The role of internal reference points in the category purchase decision.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 128-143
 1999 Bell, D. R.
Bucklin, R. E.
2.
Trope control: the costs and benefits for metaphor unreliability in the description of empirical phenomena
British Journal of Management
2004 : JUN, VOL. 15:2, p. 143-155
 2004 Ramsay, J.
SCIMA