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SCIMA valintakori viitteet

lkm: 2
1.
Executive advertisers' views of comparison advertising.
Sloan Management Review
1983 : FALL, VOL. 25:1, p. 39-50
 1983 Hisrich, R. D.
2.
Le nouvel esprit d'entreprise : a l'oppose du management.
Harvard-L'Expansion
1987 : AUTUMN, 46, p. 87-93
 1987 Kaplan, R.
SCIMA