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SCIMA valintakori viitteet

lkm: 2
1.
Sociocognitive Analysis of Group Decision Making among Consumers
Journal of Consumer Research
1990 : DEC, VOL.17, p.245-262
 1990 Ward, J.
Reingen, P.
2.
Sharpening the intangibles edge
Harvard Business Review
2004 : JUN, VOL. 82:6, p. 109-116
 2004 Lev, B.
SCIMA