SCIMA valintakori viitteet
| 1. |
Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 309-324 |
1998 | Desai, K. K. Mahajan, V. |
SCIMA
| 1. |
Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 309-324 |
1998 | Desai, K. K. Mahajan, V. |