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SCIMA valintakori viitteet

lkm: 2
1.
A framework for the analysis of error in conjuctive, multi-criteria, satisficing decision processes
Decision Sciences
1990 : FALL, VOL. 21:4, p.752-770
 1990 Ballou, D.P.
Pazer, H.L.
2.
Standardisation versus cultural adaptation in food advertising: insights from a two-culture market
International Journal of Advertising
2000 : VOL. 19:4, p. 429-448
 2000 Cervellon, M.
Dube, L.
SCIMA