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SCIMA valintakori viitteet

lkm: 2
1.
Servicescapes: the impact of physical surroundings on customers and employees
Journal of Marketing
1992 : APR, VOL. 56:2, p. 57-71
 1992 Bitner, M. J.
2.
The role of communication and trust in explaining customer loyalty - An extension to the ECSI model
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1272-1293
 2004 Ball, D.
Coelho, P.S.
Machás, A.
SCIMA