SCIMA valintakori viitteet

lkm: 2
1.
Journal of Advertising Research
1978 : 4 AUG VOL.18 p.25-31
1978 Marton, K.
Boddewyn, J. J.
2.
Journal of General Management
1990 : WINTER, VOL. 16:2, p. 63-75
1990 Parkinson, S.
SCIMA