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SCIMA valintakori viitteet
lkm: 1
1.
Which broadcast medium better drives engagement? Measuring the powers of radio and television with electromyography and skin-conductance measurements
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 578-585
2011
Peacock, J.
Purvis, S.
Hazlett, R. L.
SCIMA