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SCIMA valintakori viitteet

lkm: 1
1.
The contingency approach : its foundations and relevance to theory building and research in marketing.
European Journal of Marketing
1988 : VOL. 22:7, p. 37-64
 1988 Zeithaml, V. A.
Varadarajan, P. R.
Zeithaml, C. P.
SCIMA