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SCIMA valintakori viitteet

lkm: 2
1.
Hedging your bets.
Datamation
1980 : JUN, VOL. 26:6, p. 202-204, 207-208, 211-212
 1980 Feldman, S.
2.
Rethinking Marketing Programs for Emerging Markets
Long Range Planning
2002 : OCT, VOL. 35:5, p. 457-474
 2002 Dawar, N.
Chattopadhyay, A.
SCIMA