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SCIMA valintakori viitteet

lkm: 2
1.
Market segmentation based on age and attitude toward the past: concepts, methods, and findings concerning nostalgic influences on customer tastes
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 27-40
 1996 Holbrook, M.
Schindler, R.
2.
MBA studies in the Czech Republic
Journal of Teaching in International Business
2002 : VOL. 13:3-4. p. 133-156
 2002 Kerkovsky, M.
Janicek, L.
Drdla, M.
SCIMA