SCIMA valintakori viitteet
| 1. |
Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects
Management Science
1993 : SEP, VOL. 39:6, p. 1146-1162 |
1993 | Chintagunta, P.K. |
SCIMA
| 1. |
Investigating the sensitivity of equilibrium profits to advertising dynamics and competitive effects
Management Science
1993 : SEP, VOL. 39:6, p. 1146-1162 |
1993 | Chintagunta, P.K. |