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SCIMA valintakori viitteet

lkm: 2
1.
Japan : the trade challenge.
Banker
1982 : MAY, VOL. 132:675, p. 27-29, 31-32, 37, 43
 1982 Wilson, D.
2.
A model assessing the effectiveness of direct-to-consumer advertising: integration of concepts and measures from marketing and healthcare
International Journal of Advertising
2004 : VOL. 23:1, p. 91-118
 2004 Menon, A.M. (et al.)
SCIMA