SCIMA valintakori viitteet
1. |
New product launch: marketing action and launch tactics for high technology products (neue Produkte)
Industrial Marketing Management
1996 : MAR, VOL. 25:2, p. 87-103 |
1996 | Beard, C. Eastingwood, C. |
SCIMA
1. |
New product launch: marketing action and launch tactics for high technology products (neue Produkte)
Industrial Marketing Management
1996 : MAR, VOL. 25:2, p. 87-103 |
1996 | Beard, C. Eastingwood, C. |