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SCIMA valintakori viitteet

lkm: 2
1.
A test of the reliability of psychographics.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 32-38
 1979 Burns, A. C.
Harrison, M. C.
2.
Software's odd couple grow up. ( *MICROSOFT, *LOTUS )
Management Today
1986 : DEC, p. 61-65
 1986 Caulkin, S.
SCIMA