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SCIMA valintakori viitteet

lkm: 2
1.
What postmodernism means to marketing managers
European Management Journal
1996 : OCT, VOL. 14:5, p. 494-499
 1996 Cova, B.
2.
Building deals on bedrock
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 121-128
 2004 Harding, D.
Rovit, S.
SCIMA