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SCIMA valintakori viitteet
lkm: 1
1.
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in "society's doghouse"
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 345-364
2009
Woodall, T.
Swailes, S.
SCIMA