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SCIMA valintakori viitteet

lkm: 2
1.
Quality is more than making a good product.
Harvard Business Review
1983 : JUL-AUG, VOL. 61:4, p. 139-145
 1983 Takeuchi, H.
Quelch, J. A.
2.
Does accent matter in international television advertisements?
International Journal of Advertising
1999 : VOL. 18:2, p. 251-268
 1999 Birch, D.
McPhail, J.
SCIMA