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SCIMA valintakori viitteet
lkm: 1
1.
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 53-64
2002
Liu, Y.
Shrum, L. J.
SCIMA