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SCIMA valintakori viitteet

lkm: 2
1.
Comment on "dynamics of price elasticity and brand life cycles : an empirical study".
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 78-82
 1986 Shoemaker, R. W.
2.
Las proposiciones Modigliani-Miller despu`s de treinta anos
Esic Market
1991 : JUL-SEP, 73, p. 29-54
 1991 Miller, M.H.
SCIMA