tietue 107941 ei ole valintakorissa (2)
SCIMA valintakori viitteet
lkm: 2
1. |
Harvard Business Review
1983 : JUL-AUG, VOL. 61:4, p. 139-145
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1983 |
Takeuchi, H.
Quelch, J. A.
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2. |
International Journal of Advertising
1999 : VOL. 18:2, p. 251-268
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1999 |
Birch, D.
McPhail, J.
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