| 1. |
Management Review
1981 : OCT, VOL. 70:10, p. 64-66
|
1981 |
Rehder, R. R.
|
|
| 2. |
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 31-34
|
1981 |
Lautman, M. R.
Edwards, M. T.
Farrell, B.
|
|
| 3. |
Planning Review
1989 : SEP/OCT, VOL. 17:5, p. 14-17, 48
|
1989 |
Grossberg, K. A.
|
|
| 4. |
Screen Digest
1989 : FEB. p.26
|
1989 |
|
|
| 5. |
Economisch Statistische Berichte
1990 : DEC 12, VOL. 75:3787, p. 1197-1200
|
1990 |
|
|
| 6. |
Review of Economics and Statistics
1991 : FEB, VOL. 73:1, p. 69-77
|
1991 |
Hirsch, B. T.
|
|
| 7. |
Forbes
1994 : 7, p. 20-24, 26, 27
|
1994 |
Walter, Gerhard
|
|
| 8. |
European Taxation
1995 : VOL. 35:7, p. 230-235
|
1995 |
Roach, D.
|
|
| 9. |
Harvard Business Manager
1996 : VOL. 18:2, p. 95-103
|
1996 |
Macdonald, Stuart
|
|
| 10. |
Markenartikel
1996 : VOL. 58:8, p. 373, 376-380
|
1996 |
Meffert, H.
Burmann, C.
|
|
| 11. |
Betrieb und Wirtschaft
2000 : VOL. 54:12, p. 510-512, 514-517
|
2000 |
Weuster, A.
|
|
| 12. |
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1477-1497
|
2009 |
Piercy, N.
Rich, N.
|
|
| 13. |
Journal of Financial Economics
2009 : JUN, VOL 92:3, p. 376-399
|
2009 |
Berkman, H. (et al.)
|
|