| 1. |
Market Intelligence
1985 : DEC, p. 85-99
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1985 |
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| 2. |
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 16-20
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2010 |
Bush, K.
Sikdar, R.
Wiesenfeld, D.
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| 3. |
Business history
2005 : JAN, VOL. 47:1, p. 102-121
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2005 |
Maielli, G.
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| 4. |
Long Range Planning
1988 : AUG, VOL. 21:4, p.50-56
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1988 |
Marcus, A. A.
Mevorach, B.
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| 5. |
Journal of Applied Behavioral Science
1987 : VOL. 23:3, p.351-370
|
1987 |
Gardner, D. G.
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| 6. |
Sociology (London)
1988 : MAY, VOL. 22:2, p. 253-270
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1988 |
O'Malley, P.
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| 7. |
Business Horizons
1986 : MAY/JUN, VOL. 29:3, p. 28-37
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1986 |
Deshpande, R.
Parasuraman, A.
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| 8. |
Academy of Management Journal
1986 : MAR, VOL. 29:1, p. 5-30
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1986 |
Harris, S. G.
Sutton, R. I.
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| 9. |
Journal of Business Strategy
1985 : FALL, VOL. 6:2, p. 85-91
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1985 |
George, R.
MacMillan, I. C.
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| 10. |
Harvard Business Review
1978 : 1 JAN-FEB VOL.56 p.18-20,24-30,162-166.
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1978 |
Weiss, E. J.
Schwartz, D. E.
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| 11. |
Economisch Statistische Berichte
1985 : JUL 17, VOL. 70:3514, p. 720-722
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1985 |
Nivard, F. L. D.
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| 12. |
Revue Francaise de Comptabilite
1979 : OCT, 97, p. 528-541
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1979 |
Ledouble, D.
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| 13. |
Long Range Planning
1979 : OCT, VOL. 12:5, p. 69-90
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1979 |
Keppler, W.
Bamberger, I.
Gabele, E.
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| 14. |
Operations Research
1978 : 4 JUL-AUG VOL.26 p.637-652
|
1978 |
Mensching, J.
Garstka, S.
Morton, T.
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| 15. |
European Trends
1978 : p.1-52,SUPPLEMENT
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1978 |
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| 16. |
Journal of the Operational Research Society
1978 : 4 APR VOL.29 p.349-360
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1978 |
Nakamura, A.
Nakamura, M.
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| 17. |
R. and D. Management
1978 : 2 FEB VOL.8 p.95-99
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1978 |
Chambers, A. D.
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