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Business Week
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Economics of innovation and new technology
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Economic Journal
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Oxford Economic Papers
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European Journal of Marketing
1982 : VOL. 16:3, p. 14-22
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Journal of Consumer Research
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1986 : SEP 15, VOL. 32:18, p. 128-130, 134
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California Management Review
1987 : SUMMER, VOL. 29:4, p. 31-50
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Business Horizons
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1989 : NOV, VOL. 104:1155, p. 96-102
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1989 : NO. 50, p. 1-14
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European Journal of Operational Research
1990 : FEB 15, VOL. 44:3, p. 373-382
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1990 : VOL. 11, p. 13-23
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