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1998 : VOL. 43:5-6, p. 23, 25-27
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1998 : FEB, VOL. 80:1, p. 28-33
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1990 : JUN-JUL-AUG, 79, p. 5-11
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Advanced Management Journal
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Journal of General Management
1984 : AUTUMN, VOL. 10:1, p. 57-82
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1984 : SPRING, VOL. 49:1, p. 106-109
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Journal of Consumer Research
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Financial Analysts' Journal
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1982 : MAR, VOL. 9:3, p. 295-308
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1996 : 6, p. 78-81
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1996 : JUN, VOL. 34:2, p. 307-314
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