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| Tekijä: | Bapna, R. Goes, P. Gupta, A. |
| Otsikko: | Analysis and design of business-to-consumer online auctions |
| Lehti: | Management Science
2003 : JAN, VOL. 49:1, p. 85-101 |
| Asiasana: | Auctions Internet Pricing |
| Kieli: | eng |
| Tiivistelmä: | Much of traditional auction theory has focused on analyzing single-item auctions in isolation from the market context in which they take place. The authors demonstrate the weakness of such approaches in online settings where a majority of auctions are multiunit in nature. The ignored discrete and sequential nature of such auctions is emphasized. A general expression that characterizes the multiple equilibria that can arise in such auctions is derived and these are segregated into desirable and undesirable categories. |
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