haku: @all manufacturing / yhteensä: 112
viite: 110 / 112
| Tekijä: | Laforet, S. |
| Otsikko: | Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs |
| Lehti: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 188-212 |
| Asiasana: | innovation market orientation small and medium-sized enterprises (smes) manufacturing |
| Kieli: | eng |
| Tiivistelmä: | The purpose of the study is to examine the effects of size, strategic orientation and market orientation on innovation. The results show that customer orientation has a positive effect on innovation at product, process and organisational level. Size and strategic orientation have an effect on process innovation. Medium-sized firms seem to be prospectors and small firms defenders. Prospectors are customer focused and defenders are competitors and environmental/technology led. |
SCIMA