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| Tekijä: | Hill, R. Johnson, L.W. |
| Otsikko: | When creativity is a must: professional 'applied creative' services |
| Lehti: | Creativity and innovation management
2003 : DEC, VOL. 12:4, p. 221-229 |
| Asiasana: | Business-to-business Creativity Innovation |
| Kieli: | eng |
| Tiivistelmä: | This article examines the management of services where applied creativity is needed such as advertising services and architectural design services. The authors argue for the recognition of the business-to-business service process through which much applied creativity is generated. |
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