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| Tekijä: | Kerns, C.D. |
| Otsikko: | An entrepreneurial approach to strategic direction setting |
| Lehti: | Business Horizons
2002 : JUL/AUG, VOL. 45:4, p.2-6 |
| Asiasana: | Business incubators Strategic planning Small business |
| Vapaa asiasana: | Entrepreneurs SME |
| Kieli: | eng |
| Tiivistelmä: | This article presents a framework examining an entrepreneurial approach to strategic direction setting for a big company. Presented is a structure of the strategic direction setting framework, a design of the strategic direction-setting workbook based on the insights and information, and elements of a corporate strategic direction. |
SCIMA