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| Tekijä: | Cerrato, D. |
| Otsikko: | Does innovation lead to global orientation? Empirical evidence from a sample of Italian firms |
| Lehti: | European Management Journal
2009 : OCT, VOL. 27:5, p. 305-315 |
| Asiasana: | Italy multinational companies innovation globalization strategy |
| Vapaa asiasana: | regional strategy |
| Kieli: | eng |
| Tiivistelmä: | In this paper, explored are the relationship btw. innovation at firm and industry level, and the global vs. regional strategy of multinational enterprises (MNEs). Based on data from a sample from large Italian manufacturing firms, it is shown that technological (herein as: tchn-al.) assets affect a firm's ability to overcome the liability of regional foreignness: the extent to which MNEs can exploit their firm-specific tchn-al. advantages is greater within their home region etc. Moreover, it is shown that a firm's foreign and global sales are higher, the greater the industry's tch-al. intensity in which they operate. Among others, the findings suggest that, despite MNEs tending to operate regionally rather than globally, their strategic orientation is dependent on firm- and industry-specific factors. |
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