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Tekijä: | Liedtka, J. |
Otsikko: | Strategic planning as a contributor to strategic change: a generative model |
Lehti: | European Management Journal
2000 : APR, VOL. 18:2, p. 195-206 |
Asiasana: | MANAGEMENT STRATEGY CHANGE |
Kieli: | eng |
Tiivistelmä: | In this paper, the author describes an alternative model of a strategic planning process that attempts to link planning processes both with new views of the sources of competitive advantage and with the multiple theoretical lenses used to understand strategic change. The author hypothesizes that this is possible in a redesigned planning process that engages a broad group of organizational members in a strategic dialogue in which hypothetical futures are generated and tested, in a cognitive hoop; then implemented as new capabilities, in a behavioral loop. |
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