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| Tekijä: | Weber, J.A. |
| Otsikko: | Partnering with resellers in business markets |
| Lehti: | Industrial Marketing Management
2001 : FEB, vol. 30:2, p. 87-99 |
| Asiasana: | CUSTOMER RELATIONS SYNERGY SELLING SUPPLIERS SUPPLY CHAIN MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The paper provide new perspectives for helping companies to design and manage supplier-reseller relationships, by identifying prospective foundations for relationships, by tracing the evolution of partnerships to date, and by introducing an emerging set of solutions designed to build more efficient and productive partnerships. |
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