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| Tekijä: | Hedstrom, G. Isenberg, M. |
| Otsikko: | Sustainable Growth: On the Brink of a Major Transformation |
| Lehti: | Corporate Environmental Strategy
2002 : VOL. 9:1, p. 13-23 |
| Asiasana: | GROWTH INNOVATION STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The drivers for Sustainable growth are discussed, as the authors look at how uncertainty leads to business innovation on one hand, and an ever-increasing demand for corporate transparency on the other. That Sustainable growth does require attention to the triple-bottom line continues to be underlined by the daily e-wire of current events. As a result of increased corporate accountability, examples of environmental/social responsibility partnerships between business and public interest groups are continuing to grow. According to authors Hedstrom and Isenberg, who bring their international consulting experience to bear, what only a few years ago was viewed as non-strategic is now viewed as core to the future strategy. |
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