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| Tekijä: | Gehrke, D. Turban, E. |
| Otsikko: | Determinants of e-commerce Website |
| Lehti: | Human Systems Management
2000 : VOL. 19:2, p. 111-120 |
| Asiasana: | Electronic commerce Graphic design Internet Security |
| Kieli: | eng |
| Tiivistelmä: | This study investigates the major determinants of an effective Website. A literature survey indicated that the major categories of determinants are: page loading speed, business content, navigation efficiency, security, and marketing/customer focus. The major findigs indicated that the expert and consumer differ significantly in what they consider to be the most important factors. |
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