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| Tekijä: | Song, J. H. Rhee, Y. Adams, C. R. |
| Otsikko: | Maximizing the financial and product market values of the IPO opportunity |
| Lehti: | Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 49-54 |
| Asiasana: | STOCK MARKETS CAPITAL MARKETS MARKET INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | An initial public offering (IPO), the first selling of a company's stock to the public, aren't just for investors anymore. It provides an opportunity to disseminate information on the company through a prospectus distributed to potential investors. The increased transparency, broader and deeper publicity and wider stock ownership that result for the company suggest that an IPO is more than simply a way to raise capital. |
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